When President Obama visited Israel, the Israeli police plan for traffic disruptions using mobile phone app waze. This was an amazing accomplishment for a company that relies on its community of users to update and share real-time traffic information. Learn how waze started, its philosophy of building communities and how it competes with the likes of Google.
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An interview with Conrad Chua, Head of Marketing and Admissions for the Cambridge MBA, who was speaking to waze’s VP of Platform & Partnership, Di-Ann Eisnor.