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Womenomics

Study by Sucheta Nadkarni and its presentation win accolades at the Investment Marketing and Innovation Awards.

Womenomics

Professor Sucheta Nadkarni

Professor Sucheta Nadkarni

A conference that unveiled the “Womenomics” study by Sucheta Nadkarni of Cambridge Judge, which was commissioned by BNY Newton and Newton Investment Management, won the award for Most Innovative Event at the Investment Marketing and Innovation Awards 2015 sponsored by the publication Investment Week.

The study by Sucheta Nadkarni and Elaine Oon, Research Fellow in Marketing at Cambridge Judge, entitled “The Rise of Women in Society: enablers and inhibitors” – was runner-up (“Highly Commended”) in the Thought Leadership category at the awards, which were announced at a ceremony at a London hotel on 3 July. Sucheta is Sinyi Professor of Chinese Management at Cambridge Judge.

The study found that increasing the economic power of women throughout society is a key factor in women reaching and staying on corporate boards, and that years of education and participation in the labour force have the greatest impact on getting women into the boardroom.

Factors considered by the judges included: clear evidence of new thinking, whether the new thinking was reflected in the campaign or initiative, impact on the market, and whether the impact is likely to be to the long-term benefit of investors.