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A fresh look at telecoms giant Huawei

A new book on the leadership and culture of Chinese telecoms company Huawei, co-authored by Professor David De Cremer of Cambridge Judge, will be published by SAGE Publishing.2016_news_afreshlookattelecomsgianthuawei-883x432

David De Cremer

Professor David De Cremer

A new book that looks at the leadership and culture of Chinese telecoms company Huawei, co-authored by Professor David De Cremer of Cambridge Judge Business School, will be published by SAGE Publishing. A launch event for the book will be held 12 October at the Royal Society in London.

The 375-page book entitled, Huawei: Leadership, culture, and connectivity outlines how Huawei developed since its 1987 founding in Shenzhen, China, into a global telecoms giant employing more than 170,000 people in 170 countries and regions.

It focuses particularly on the leadership style and values of Huawei founder Ren Zhengfei, and how Huawei is known as a “collective” that closely involves its workforce rather than a private company. The book also outlines how Huawei focuses on being service-oriented, and the lessons this presents to other businesses around the world.

“With China being a global economic force to be reckoned with, it is surprising to see that the West hardly knows any Chinese companies,” says co-author David De Cremer, KPMG Professor of Management Studies at Cambridge Judge. “The company serves as an example for many Chinese entrepreneurs striving to go global, and also presents valuable lessons for Western companies striving to integrate Eastern and Western values and ways of looking at business.”

David has written extensively about Huawei’s strategy and leadership style, including articles in Harvard Business Review and European Business Review.

The new book is co-authored by Professor David De Cremer of Cambridge Judge, Tian Tao, a member of the Huawei International Advisory Council and Co-Director of the Ruihua Innovative Research Institute at Zhejiang University in Hangzhou, China; and Dr Wu Chunbo, who has served as Dean of the Institute of Organisation and Human Resources at the School of Public Administration, Renmin University of China.