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New York Post: Facebook ‘likes’ are terrifyingly accurate window into your soul

Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, finds that Facebook “knows” us better than our family and friends. The study was based on data from 58,000 people using Facebook and suggest it can predict people’s personalities based on their Facebook “likes”.

Read the full article [nypost.com]