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Shaping the future

28 July 2020

The article at a glance

Visiting Fellow Hamza Mudassir featured in Entrepreneur magazine issue on entrepreneurial ingenuity. A Visiting Fellow at Cambridge Judge Business School, Hamza Mudassir, …

Visiting Fellow Hamza Mudassir featured in Entrepreneur magazine issue on entrepreneurial ingenuity.

Young woman walking on the streets of central London.

A Visiting Fellow at Cambridge Judge Business School, Hamza Mudassir, features as one of 137 people on the cover of the latest edition of Entrepreneur magazine in the US devoted to entrepreneurial ingenuity at this unprecedented time. Hamza is a Visiting Fellow in Strategy and an alumnus (MBA 2012) of Cambridge Judge.

Hamza Mudassir

A version of an article by Hamza on how “COVID-19 will fuel the next wave of innovation” also appears in the magazine, following a longer version of this article published in the European edition of the magazine a few months ago.

“In normal times, our covers feature a celebrity,” the magazine’s editor-in-chief wrote in an article in the new issue. “But that seemed like the wrong tone” at a time of pandemic, so the magazine instead decided to focus on entrepreneurs.

“We wanted them to be a representative sample of entrepreneurial ingenuity,” the article said. “Our sole filter: They had to have done something adaptive during the pandemic, whether it was helping their team, their community, their customers, or others.”

The cover of the July 2020 issue of Entrepreneur says: “The world needs you! Let’s shape the future together – starting now”.