Professor Jaideep Prabhu, Cambridge Judge Business School

Stagnant incomes and greater concerns about the environment are making Western consumers both more value and values conscious. Further, ordinary people in the West are increasingly empowered to do with limited resources what only large firms could do in the past. Ubiquitous tools and technologies such as smartphones, cloud computing, 3D printers, crowdfunding, and social media, have given rise to grassroots innovation and entrepreneurship exemplified by the maker movement and the sharing economy.

This talk will discuss how the phenomenon of frugal innovation – the creation of faster, better and cheaper solutions that employ minimal resources – is taking off in the West, giving rise to new sources of growth. The talk will argue that frugal innovation holds the key to driving global growth by employing more people creatively and solving some of the big problems of poverty and inequality that stalk the planet. The talk will highlight examples of such innovation by entrepreneurs, emerging market firms and multinationals in both the North and South, and discuss the challenges and opportunities for small and large firms alike.

Speaker bio

Jaideep PrabhuProfessor Jaideep Prabhu is a member of the editorial boards of the Journal of Marketing, the International Journal of Research in Marketing and the Journal of Management Studies. He is an associate editor of Customer Needs and Solutions and BMJ Innovations, is on the editorial advisory board of The Schmalenbach Business Review, and is a member of the senior advisory board of the European Journal of Marketing.

He has consulted with or taught executives from ABN Amro, Bertelsmann AG, British Telecom, the UK’s Department of Trade and Industry (DTI), EDS, Egg, IBM, ING Bank, Laird, the NHS, Nokia, Oce Copiers, Philips, Roche, Shell, Vodafone and Xerox among other organisations in Colombia, Finland, Germany, Netherlands, Portugal, Switzerland, UK and US. He has been interviewed by or has had his work profiled on BBC News 24, The New York Times, MIT Sloan Management Review, BusinessWeek, US News & World Report, The Financial Times, Le Monde, The Times, The Times of India, The Economic Times, Anglia News, The Asian Age, The Deccan Chronicle, The Statesman, The Calcutta Telegraph, Exec Digital and elsewhere.

Agenda

18:30-19:00 Arrival and registration
19:00-20:00 Business briefing
20:00-20:30 Networking reception

Fee

£20 per person.

Audience

Open to all.

Register


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Cambridge Judge Business School would like to thank BNY Mellon for its sponsorship of the Business Briefings International Series for 2015. To find out more about what BNY Mellon do, visit their website.

Address

160 Queen Victoria St
London
Greater LondonEC4V 4LA
United Kingdom

Date & time

Date: 2 December 2015
Start Time: 18:30
End Time: 20:30

Audience

Open to: Open to all

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Event location


160 Queen Victoria St
London
Greater LondonEC4V 4LA
United Kingdom

Event timings

Date: 2 December 2015
Start Time: 18:30
End Time: 20:30