Raghabendra Kc, Cambridge Judge Business School

Competition and behaviour of competitors are well-studied topics in psychology, economics and management. The behaviour of non-competitors, who are aware of the competition but aren’t competing themselves, however, have rarely been studied, if at all. Intuitively, if a participant is not competing, they should not be affected by features of competition. Using four different studies, we show that that non-competitors are, in fact, influenced by competition and this influence is mediated by social and monetary comparison concerns. We establish the presence of this spillover effect using a large field experiment with roughly 30,000 participants conducted at a German zoo. In subsequent laboratory and online experiments, we strengthen the presence of this effect and further investigate the directional differences in behaviour between social and monetary comparison concerns.

Speaker bio

Raghabendra Kc is a PhD candidate in Marketing with an interest in social preferences in interactive decision making. He employs field and lab experiments to better understand economic decision making and its psychological underpinnings. Raghabendra’s project portfolio includes work in preference for fairness and hold-up, competition and co-operation, and dynamic pricing.

Address

Trumpington St
Cambridge,
CambridgeshireCB2 1AG,
United Kingdom

Date & time

Date: 24 May 2017
Start Time: 15:30
End Time: 17:00

Audience

Open to: Members of the University of Cambridge

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Event location


Trumpington St
Cambridge,
CambridgeshireCB2 1AG,
United Kingdom

Event timings

Date: 24 May 2017
Start Time: 15:30
End Time: 17:00