More than half of a company’s people and assets are typically devoted to processes – systematic activities that need to be delivered reliably over time. Not only do these processes produce the goods and services sold, but they also exist to operate the company. Performing processes well can be a significant competitive advantage for companies; performing processes poorly can cost the company financially or in terms of customers’ experience. Drawing on examples from various industries, we will explore how companies achieve operational excellence through process improvement.
Feryal is a strong proponent of practice-based research. Through collaborations with Intel Corporation, Cisco, Stanford University Medical Center and others, she has been able to combine her academic interests with firms’ needs to deliver insights for both communities. At Stanford, her research group designed a decision-support system for optimising capital investment decisions for firms in capital-intensive industries in collaboration with Intel Corporation, which was selected as one of the finalists in the 2012 Franz Edelman Award. The Award recognises outstanding examples of innovative operations research that improves organisations; Feryal was also inducted as an Edelman Laureate.
Feryal is an editorial board member of the Production and Operations Management Society and the Manufacturing and Service Operations Management Society.