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Centre for India & Global Business (CIGB)

How ‘frugal innovation’ can fight off inequality

Inequality is the defining social, political and economic phenomenon of our time. Just one per cent of the world's population now holds over 35 per cent of all private wealth, more than the bottom 95 per cent combined. Bad as…

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Market Pushkar Fair, Rajasthan, India

Affordable value innovation

For multinationals, the real prize in developing countries is in 'good enough' rather than high-end products, which can be very profitable, says Professor Jaideep Prabhu of Cambridge Judge Business School. From food to electronics to pharmaceuticals, major companies and brands…

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Funny colorful signpost to different countries around the world

Alleviating poverty through trust

'Myopic' decision-making by those on low-incomes creates a vicious cycle of poverty, but a new study co-authored at Cambridge Judge Business School says this can be addressed through increased community trust that helps the poor make forward-looking decisions. More than…

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Dhaka, Bangladesh - February 19, 2014: Unidentified young Bangladeshi women walk by the rice field in misty morning in Dhaka, Bangladesh.

Cambridge Business Magazine: Scaling-up for social businesses in developing countries

Study co-authored by Jaideep Prabhu, professor of Marketing at Cambridge Judge Business School, identifies four strategies and two key methods for scaling up social businesses in developing countries in order to meet huge unmet needs of more than four billion…

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The Sunday Times: Tearing down the walls that can block creativity

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments about the rise in shared working spaces that is getting more popular among young people. Shared office space helps people to share knowledge and skills, said Jaideep, as “people…

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The digital revolution in public services

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes on how to do more with less for more. Over four billion people around the globe - more than half the world's population - live outside the formal economy…

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Djemma el Fna, one of the oldest square and market place in Marrakech, Morocco.

Phys.org: Study identifies different ways to help social businesses grow

A new study by researchers from Cambridge University has identified four key strategies and two methods for social businesses to scale up, which could help them reach many more of the four billion people in developing countries who could benefit…

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Helping social businesses to grow

Study by University of Cambridge researchers identifies four strategies and two key methods for scaling up social businesses in developing countries in order to meet huge unmet needs of more than four billion people. Social businesses can play an important…

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Brainstorming session with post it notes on desk

Cambridge TV: Indian innovation

Professor Jaideep Prabhu says UK can learn a lot from countries like India to innovative faster, better and cheaper. “There are a lot of opportunities for British firms that are entrepreneurial in this frugal way not only to meet Western…

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Tsinghua Business Review: Jugaad Innovation: India’s unique contribution to the world of business

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes about jugaad innovation, India’s “major contribution to the world of innovation and business mode generally.” The principle – to do more with less and innovate faster – could also…

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