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Centre for India & Global Business (CIGB)

Circular and frugal

Video thoughts of participants of the inaugural edition of InnoFrugal UK, the UK’s first conference dedicated to the subject of frugal innovation and the circular economy. The inaugural edition of InnoFrugal UK, the UK’s first conference dedicated to the topic…

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Circular and frugal - colourful buttons

Frugal innovation

Professor Jaideep Prabhu says that doing more with less makes sense – whatever your location. On 26 January 2001, an earthquake of magnitude 7.9 hit Gujarat, India, killing over 25,000 people. Mansukhbhai Prajapati, a rural potter, escaped with his life…

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Professor Jaideep Prabhu, Cambridge Judge Business School, Photographed by Anna Huix

Boot repair on a military base

A shoe repair shop on a Dutch military base is a good example of the circular economy and frugal innovation, which will be explored at the InnoFrugal UK conference at Cambridge Judge on 27 March 2018. When one traditionally thinks…

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Boot Military Army Work Boot Sea Beach Hiking Boot Sand Brown Clothing Coastline Dirty Discovery Footwear Horizontal Leather Messy No People Outdoors Pair Photography Portability Protective Workwear Rough Rustic Two Objects Walking Frame Yellow

Bloodstream publication

Article on bloodstream infection among cancer patients co-authored by Tata Social Internship student is published in microbiology journal. An article about bloodstream infection co-authored by a Tata Social Internship student has been published in the Journal of the Academy of…

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Bloodstream publication

India focus for Executive Education

The Director of the Executive Education division of Cambridge Judge, Dr Kishore Sengupta, visits India this week to discuss a new online education collaboration with Indian firm UpGrad. The head of the Executive Education division of Cambridge Judge Business School…

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India focus for Executive Education

How ‘frugal innovation’ can fight off inequality

Inequality is the defining social, political and economic phenomenon of our time. Just one per cent of the world's population now holds over 35 per cent of all private wealth, more than the bottom 95 per cent combined. Bad as…

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Market Pushkar Fair, Rajasthan, India

Affordable value innovation

For multinationals, the real prize in developing countries is in 'good enough' rather than high-end products, which can be very profitable, says Professor Jaideep Prabhu of Cambridge Judge Business School. From food to electronics to pharmaceuticals, major companies and brands…

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Funny colorful signpost to different countries around the world

Alleviating poverty through trust

'Myopic' decision-making by those on low-incomes creates a vicious cycle of poverty, but a new study co-authored at Cambridge Judge Business School says this can be addressed through increased community trust that helps the poor make forward-looking decisions. More than…

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Dhaka, Bangladesh - February 19, 2014: Unidentified young Bangladeshi women walk by the rice field in misty morning in Dhaka, Bangladesh.

Cambridge Business Magazine: Scaling-up for social businesses in developing countries

Study co-authored by Jaideep Prabhu, professor of Marketing at Cambridge Judge Business School, identifies four strategies and two key methods for scaling up social businesses in developing countries in order to meet huge unmet needs of more than four billion…

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The Sunday Times: Tearing down the walls that can block creativity

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments about the rise in shared working spaces that is getting more popular among young people. Shared office space helps people to share knowledge and skills, said Jaideep, as “people…

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