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David Stillwell

While you watch the TV, the TV watches you

Four key principles for companies to use data targeting in a positive way. By Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School and Academic Director of the Psychometrics Centre Dr…

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Ominous antique TV sets.

BBC: Click

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, was on the 1,000th episode of the programme BBC Click. David spoke about his work in psychology and big data, and how…

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Publico: The scientist who exposed the power of Facebook

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, published an article in 2013 explaining how easy it is to guess someone’s personality just from a few Facebook likes. Recently David…

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Live Mint: Opinion: How the internet could end up wrecking Indian democracy

Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, is featured in the article. The research says that Facebook “knows” us better than our family and friends. The…

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No more ‘average’ consumer

Matching advertising images to personality traits can find the most suitable image for a particular customer and help win sales, finds a new study co-authored by Dr David Stillwell of Cambridge Judge Business School. Consumers pay far more attention to…

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composite of marketing images

Doing business in a big data world – how to up-skill and prepare for constant change

How should you prepare for a business world driven by information now available on an unprecedented scale? Cambridge MBA Lecturer in Big Data Analytics, Dr David Stillwell, has some top tips in the world of IoT, AI, dark data, quantum…

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RSVP Live: Study finds foul mouthed people are more likely to be honest and trustworthy

Psychologists have learned that people who frequently curse are being more honest, according to a study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge. “Saying what you really think isn’t…

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New Scientist: I exposed how online profiling leaves us open to mass persuasion

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, talks about social media and how data like Facebook “likes” can be used for marketing purposes. A study co-authored by David found…

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Wired: This algorithm knows how you will vote based on the car you drive

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, comments on a study that draws demographic conclusions and voting likelihood based on cars spotted in Google Street View. David says the…

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MSN: This is what swearing says about you

Psychologists have learned that people who frequently curse are being more honest, according to a study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School. “If you’re trying to…

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