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Eric Levy

Organisational culture and ethics

Moral identity plays a role in achieving ethical organisational culture, as discussed by Dr Eric Levy of Cambridge Judge in an essay for a Financial Conduct Authority paper. Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School,…

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BBC Radio Cambridgeshire: Breakfast show

Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, discusses various topics including celebrating the 4th of July, politicians’ behaviour on social media channels, charitable giving, and current stories in the newspapers. (registration required) Listen to the…

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Marketwatch: Is social media the new court of law for fashion copycats?

When Kylie Jenner announced the launch of her new clothing collection on Instagram some people thought the designs looked familiar. In fact, Tizita Balemlay, creative designer of New York-based brand Plugged NYC, alleges that the clothes are a direct copy…

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BBC Radio Cambs: Breakfast show

Eric Levy, University Lecturer in Marketing at Cambridge Judge, discusses various topics including consumer psychology, charitable giving and branding, and he comments on stories in the newspapers today. Listen to the podcast [bbc.co.uk, three episodes: starts at 1h18m30s, at 1h51m10s and…

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MarketWatch: Independent fashion designer accuses Forever 21 of copying her work

Fast-fashion companies sometimes “borrow” inspirations and copy designs of smaller independent designers. Eric Levy, University Lecturer in Marketing at Cambridge Judge, says it’s becoming more difficult to ensure products are made ethically from start to finish: “Strong legal regulation is…

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BBC Radio Cambridgeshire: Breakfast Show

Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge, comments on the move toward a “cashless” society. One of the main concerns when moving towards a cashless world is data security, Eric says: “Although most banks do have some…

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Clear Admit: Charitable giving

Research co-authored by Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, looks at charitable giving and how people don’t give because they’re trying to “keep up with the Joneses” – they give depending on how they…

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A social media guide for introverts

Think your introverted nature means you can't use social media? Think again, in the view of two Cambridge Judge marketing faculty. People who make the most noise on social media are often extroverts, but it's a modern myth to think…

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The Wall Street Journal: Political endorsements: Does shopping count?

Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, comments on ethical shopping, brands and whether buying Ivanka Trump shoes could be considered as political endorsement. Listen to the podcast [wsj.com, listen from 3m 55s]  …

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Cambridge Business Magazine: Having a ‘fling’ with human-like brands

People who suffer social rejection are more attracted to human-like brands like the colourful M&M characters – and are more likely to seek a short-term “fling” relationship with these brands if they blame others (rather than themselves) for the rejection,…

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