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frugal innovation

Cambridge Business Magazine: ‘Frugal innovation’ can do a lot for inequality

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses how simple solutions like “frugal innovation” could help solve problems related to global inequality. Governments should “recognise that this frugal innovation revolution…

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How ‘frugal innovation’ can fight off inequality

Inequality is the defining social, political and economic phenomenon of our time. Just one per cent of the world's population now holds over 35 per cent of all private wealth, more than the bottom 95 per cent combined. Bad as…

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Market Pushkar Fair, Rajasthan, India

The Conversation: How ‘frugal innovation’ can fight off inequality

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, writes about frugal innovation and how applying some simple solutions could help reduce inequality worldwide. “While most politicians and policy makers…

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Cape Talk: How to do (much) more with (far) less

Bruce Whitfield talks to Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School. Jaideep discusses innovation, frugality and what companies need in order to be successful. “Innovation comes from understanding…

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United Nations: Q&A with Jaideep Prabhu

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, recently attended a meeting of the UN's Commission on Science and Technology for Development focusing on innovation and poverty. Frugal innovation could be…

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Cambridge Business Magazine: Worldwide solutions to meet the needs of the ‘next four million’

According to the World Recourses Institute, more than four billion people around the world live in poverty and face significant unmet needs in core areas such as food, health or education. But solutions like frugal innovation could help to bridge…

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The Bookseller: Frugal Innovation wins Management Book of the Year

A book authored by Cambridge Judge academics wins top award at annual Chartered Management Institute (CMI) Book of the Year awards. Frugal Innovation, co-authored by Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School,…

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Managing the future

Two Cambridge Judge academics included in Thinkers50 Radar list of future management gurus. Thinkers50, a global ranking of management thinkers, has included two Cambridge Judge Business School academics on its “Radar” list of 30 management thinkers most likely to shape…

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Research Horizons

Jugaad innovation, the subject of research by Jaideep Prabhu of Cambridge Judge, is featured in a special India issue of Research Horizons magazine published by Cambridge University. Jugaad or "frugal" approaches to innovation, the topic of two books and other…

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Research Horizons

The Business Station (USA Radio Station): Frugal innovation

Navi Radjou, an innovation and leadership advisor based in Silicon Valley and a Fellow at Cambridge Judge Business School is interviewed on Jugaad innovation, and explores why it is a requisite in today's business world. Read the full article [bfm.my]…

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