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frugal innovation

BBC: India’s ingenious approach to life

Western companies could benefit by adopting frugal principles, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. “You’ve now got frugal startups doing things faster and cheaper than large companies. Just look at Raspberry Pi…

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Cambridge Global Food Security: Meet the researcher

An interview with Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge. Jaideep talks about his research on frugal innovation and how this is relevant to other sectors such as global food…

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BBC Radio 4: Today

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, talks about frugal innovation and the role of technology. He mentions how M-Pesa started in Kenya and changed the banking system by allowing…

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Wired: 15 top thinkers on innovations that will most change our lives by 2050

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, comments on the implications of driverless vehicles: "It is expected that by 2030 all vehicles will be fully connected and autonomous: that is,…

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Circular and frugal

Video thoughts of participants of the inaugural edition of InnoFrugal UK, the UK’s first conference dedicated to the subject of frugal innovation and the circular economy. The inaugural edition of InnoFrugal UK, the UK’s first conference dedicated to the topic…

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Circular and frugal - colourful buttons

Frugal innovation

Professor Jaideep Prabhu says that doing more with less makes sense – whatever your location. On 26 January 2001, an earthquake of magnitude 7.9 hit Gujarat, India, killing over 25,000 people. Mansukhbhai Prajapati, a rural potter, escaped with his life…

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Professor Jaideep Prabhu, Cambridge Judge Business School, Photographed by Anna Huix

Cambridge Alumni Magazine: Frugal innovation

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses the topic of frugal innovation – the concept that was born in India but is now widely accepted in the Western world. “I truly believe that we need this…

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Hindustan Times: Hay Festival 2018

Around 600 writers, innovators and policy makers will be attending this year’s Hay Festival from 24 May to 3 June. Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, will discuss the idea of “jugaad” in a talk on…

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Boot repair on a military base

A shoe repair shop on a Dutch military base is a good example of the circular economy and frugal innovation, which will be explored at the InnoFrugal UK conference at Cambridge Judge on 27 March 2018. When one traditionally thinks…

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Boot Military Army Work Boot Sea Beach Hiking Boot Sand Brown Clothing Coastline Dirty Discovery Footwear Horizontal Leather Messy No People Outdoors Pair Photography Portability Protective Workwear Rough Rustic Two Objects Walking Frame Yellow

Cambridge Business Magazine: ‘Frugal innovation’ can do a lot for inequality

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses how simple solutions like “frugal innovation” could help solve problems related to global inequality. Governments should “recognise that this frugal innovation revolution…

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