Frugal innovation
Professor Jaideep Prabhu says that doing more with less makes sense – whatever your location. On 26 January 2001, an earthquake of magnitude 7.9 hit Gujarat, India, killing over 25,000 people. Mansukhbhai Prajapati, a rural potter, escaped with his life…

Blowhorn – moving goods in India made easy
Owing to horrible congestion and narrow roads, big trucks are banned from many major cities in India. So Cambridge Judge Business School alumnus Mithun Srivatsa (Cambridge MBA 2011) saw a promising market opening. "Businesses and people struggle to find an…

Global Finance: Reforms give a major boost to banking business
The World Bank’s 2018 edition of its Ease of Doing Business index placed India in 100th place, up by 30 from last year. This is mostly because of Indian Prime Minister Narendra Modi’s efforts to boost the country’s global appeal,…
India focus for Executive Education
The Director of the Executive Education division of Cambridge Judge, Dr Kishore Sengupta, visits India this week to discuss a new online education collaboration with Indian firm UpGrad. The head of the Executive Education division of Cambridge Judge Business School…

BBC World Service: The secrets of jugaad
Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge Business School, discusses jugaad innovation and how it can solve problems. Jaideep says India is like a lab for frugal innovation as it has the whole ecosystem…
The Guardian: Trump clips Britain’s wings as Tories put faith in free-trade deals
Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, discusses the possibility of the UK having a trade deal with India. “What is the UK’s bargaining power in a post-Brexit world? Not much. India…
Cambridge Network: Cambridge Festival of Ideas: India uncovered
This year’s Cambridge Festival of Ideas, which runs 16-29 October, will feature India in many events as the country celebrates 70 years since independence. Several talks and debates will reflect on the social, historical, and political issues confronting India. On…
BBC Radio 4: Disrupted Development
What is the impact of digital disruption, including automation, artificial intelligence and robotics, in developing countries? BBC talks to experts involved in the digital economy in countries such as India, Tunisia and Kenya. Jaideep Prabhu, Professor of Marketing at Cambridge…
Laser-like focus, plus a bit of luck
Cambridge MBA alumnus Tommy Katzenellenbogen went from Israel to Cambridge to Silicon Valley, where he helped launch a tech startup that protects India’s international borders. CRON Systems, a technology startup co-founded by Cambridge MBA alumnus Tommy Katzenellenbogen, is now helping…

The digital revolution in public services
Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes on how to do more with less for more. Over four billion people around the globe - more than half the world's population - live outside the formal economy…
