skip to navigation skip to content

Jaideep Prabhu

Politics Home: Purpose vs Profit: Are they compatible in 21st century business?

A report co-authored at Cambridge Judge Business School explores why businesses are now more focused on purpose rather than pure profit. The report co-authored by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, and Charles Ebert, PhD candidate…

Read more

Marketing award

Paper on innovative new ventures co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School wins Best Paper on Entrepreneurship award from the American Marketing Association. A research paper on innovation in entrepreneurship co-authored by Jaideep Prabhu, Jawaharlal Nehru Professor of…

Read more

Marketing award

Cambridge Global Food Security: Meet the researcher

An interview with Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge. Jaideep talks about his research on frugal innovation and how this is relevant to other sectors such as global food…

Read more

BBC Radio 4: Today

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, talks about frugal innovation and the role of technology. He mentions how M-Pesa started in Kenya and changed the banking system by allowing…

Read more

Wired: 15 top thinkers on innovations that will most change our lives by 2050

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, comments on the implications of driverless vehicles: "It is expected that by 2030 all vehicles will be fully connected and autonomous: that is,…

Read more

Circular and frugal

Video thoughts of participants of the inaugural edition of InnoFrugal UK, the UK’s first conference dedicated to the subject of frugal innovation and the circular economy. The inaugural edition of InnoFrugal UK, the UK’s first conference dedicated to the topic…

Read more

Circular and frugal - colourful buttons

Emerging fast: what’s it like consulting in emerging markets?

They offer rich opportunities – but what’s it really like to consult in a rapidly-growing economy? As the pace of change in the global economy accelerates, emerging markets are becoming an ever more crucial business arena over multiple sectors. One…

Read more

The city of Bangkok

Frugal innovation

Professor Jaideep Prabhu says that doing more with less makes sense – whatever your location. On 26 January 2001, an earthquake of magnitude 7.9 hit Gujarat, India, killing over 25,000 people. Mansukhbhai Prajapati, a rural potter, escaped with his life…

Read more

Professor Jaideep Prabhu, Cambridge Judge Business School, Photographed by Anna Huix

Cambridge Alumni Magazine: Frugal innovation

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses the topic of frugal innovation – the concept that was born in India but is now widely accepted in the Western world. “I truly believe that we need this…

Read more

Financial Times: How upstarts drive progress at Honda

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses how CEOs can communicate a change in strategy. “Ideally, the CEOs message should set aspirational targets for the company – goals that give people something meaningful to aim for,”…

Read more

Archives