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Jaideep Prabhu

India focus for Executive Education

The Director of the Executive Education division of Cambridge Judge, Dr Kishore Sengupta, visits India this week to discuss a new online education collaboration with Indian firm UpGrad. The head of the Executive Education division of Cambridge Judge Business School…

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India focus for Executive Education

BBC: The non-stop problem solver who loves to invent

"I like to make [people] a little more comfortable with themselves, or a little independent," says Uddhab Bharali who over 30 years has created more than 140 inventions. Mr Bharali uses locally available materials for his low-cost innovations, or in…

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Forbes: If Twitter offers you 280 characters just say no

An article on Twitter’s plan for a higher character limit says Twitter’s “original constraint” is akin to what frugal innovation stands for – doing more with limited resources. The article features the 2014 book Frugal Innovation: How to Do More…

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BBC World Service: The secrets of jugaad

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge Business School, discusses jugaad innovation and how it can solve problems. Jaideep says India is like a lab for frugal innovation as it has the whole ecosystem…

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The Guardian: Trump clips Britain’s wings as Tories put faith in free-trade deals

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, discusses the possibility of the UK having a trade deal with India. “What is the UK’s bargaining power in a post-Brexit world? Not much. India…

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Cambridge Network: Cambridge Festival of Ideas: India uncovered

This year’s Cambridge Festival of Ideas, which runs 16-29 October, will feature India in many events as the country celebrates 70 years since independence. Several talks and debates will reflect on the social, historical, and political issues confronting India. On…

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BBC Radio 4: Disrupted Development

What is the impact of digital disruption, including automation, artificial intelligence and robotics, in developing countries? BBC talks to experts involved in the digital economy in countries such as India, Tunisia and Kenya. Jaideep Prabhu, Professor of Marketing at Cambridge…

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Consulting on Bangladeshi land-related services

A team of Cambridge MBA students worked with BRAC, the world's largest NGO, on a plan to scale up land-related services for rural communities. Bangladesh is usually referred to as an "emerging" market or a "developing" economy, and these descriptions…

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beautiful village with foggy mountain and green nature in bangladesh

Cambridge Business Magazine: ‘Frugal innovation’ can do a lot for inequality

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses how simple solutions like “frugal innovation” could help solve problems related to global inequality. Governments should “recognise that this frugal innovation revolution…

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Cambridge Business Magazine: Multinationals need to aim for middle market in emerging markets

Global companies often aim high when it comes to emerging market opportunities, says Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge. He says companies should focus more on “good enough” rather…

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