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How effective is psychological targeting in advertising? What we can learn about you from just one click.

Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from Cambridge Judge Business School, have published a new study which demonstrates that companies only need one Facebook 'Like'…

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Magnet attracts a group of businessmen

Opposites really DON’T attract

Study shows that ‘birds of a feather do flock together’ - finally providing scientific backing for the idea that people seek romantic partners and friends with similar personality traits. Classic Hollywood movies are full of 'opposites attract' romantic storylines -…

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Opposites don't attract

A social media guide for introverts

Think your introverted nature means you can't use social media? Think again, in the view of two Cambridge Judge marketing faculty. People who make the most noise on social media are often extroverts, but it's a modern myth to think…

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Portrait of smiling woman walking and looking at mobile phone

Facebook updates could provide a window to understanding – and treating – mental health disorders

Our Facebook status updates, 'likes' and even photos could help researchers better understand mental health disorders with the right ethical safeguards, argue researchers from the University of Cambridge, who suggest that social networks may even be used in future to…

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There really is a link between your Facebook posts and your personality

by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science, Cambridge Judge Business School Privacy campaigners this week applauded Facebook’s decision to block big UK insurance firm Admiral from using young people’s social media data to…

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A liking of high-adrenaline activities like whitewater rafting can alert car insurance companies that you're a higher risk.

‘Data’ and popcorn

New exhibit at the Science Museum in London features research about our Big Data by Dr David Stillwell of Cambridge Judge Business School. A new exhibit at the Science Museum called Our Lives in Data features much-cited research on social…

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Entrepreneurship diploma provides platform for Niume success

The team at Niume are living the entrepreneurial dream. Barely two years after start up, founders Daniel Gennaoui, Francesco Facca and Alex Hughes have six employees and are installed in offices in London's Silicon Roundabout. They have secured a supportive…

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Facebook does not own your life. You do.

Social media is not changing the world, the world is changing social media, writes Dr Kamal Munir, Reader in Strategy & Policy at Cambridge Judge Business School. Recently, I came across a rather interesting research study conducted by UCL. The…

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the pull of social media

New Scientist: What your social media profile picture says about your personality

Is it possible to determine user’s personality by social media profile pictures? David Stilwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, says this is not enough: “Profile picture analysis is not going…

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Predicting crisis

'Incident Dashboard' helps Barclays predict whether incidents may snowball into big issues, as discussed at Cambridge Trust in Banking conference. Just about every adult, at some point, encounters a bank’s automatic teller machine (ATM) that doesn't work. Some people might…

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