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Dr Christos Pitelis, CIBAM: Capturing a seminal moment


Themes: Marketing and strategy

Christos Pitelis

The 2009 CIBAM Distinguished Lecture featured Professor Alain Verbeke speaking on his new book International Business Strategy; a book that will have boardrooms poring over its every word in great detail. It dispels guru messages using real cases and constructs a new framework for the essence of international business strategy and the foundations of global corporate success.

Moments in time that move the world’s thinking on are rare but the CIBAM Distinguished Lecture 2009 brought together leading professors and practitioners who agreed business guru thinking is changing, says Dr Christos Pitelis, Director of CIBAM.