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Jack Keenan, Grand Cru Consulting: Mix and match


Themes: Guest speakers, Marketing and strategy

Mr Jack Keenan

The 2009 CIBAM Distinguished Lecture featured Professor Alain Verbeke speaking on his new book International Business Strategy; a book that will have boardrooms poring over its every word in great detail. It dispels guru messages using real cases and constructs a new framework for the essence of international business strategy and the foundations of global corporate success.

Piecing together building blocks for business success is a better way of proceeding than following traditional guru thinking says Jack Keenan, CEO of Grand Cru Consulting.