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Professor Alain Verbeke and Professor Peter Buckley: Not all you read is true

Themes: Guest speakers, Marketing and strategy

The 2009 CIBAM Distinguished Lecture featured Professor Alain Verbeke speaking on his new book International Business Strategy; a book that will have boardrooms poring over its every word in great detail. It dispels guru messages using real cases and constructs a new framework for the essence of international business strategy and the foundations of global corporate success.

Not everything you read in management thinking is true; in fact guru advice needs an overhaul says Professor Alain Verbeke of Haskayne School of Business in his new book International Business Strategy, and Professor Peter Buckley, Director of CIBUL, agrees it’s time to rethink.