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Michael Littlechild, Good Corporation: Greener than green or corporate spin?

Themes: Corporate governance and ethics, Guest speakers

Mr Michael LittlechildCorporations and governments are having to face up to the new challenges of how to operate in a global business environment where the financial sector is broken and needs fixing, and protecting the environment is a major concern for all. The Centre for International Business and Management (CIBAM) at Cambridge Judge Business School invited some of the leading thinkers in “Green Business and Green Values” to share their thoughts on how to meet these new business challenges in the 21st century.

Mr Michael Littlechild, Director of Good Corporation, explains why companies need to merge their business ethics with their corporate social responsibility strategy and make them a central not peripheral business issue.