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Creative management


Themes: Marketing and strategy

Creative managementWe are all born creative; however, Dr Allègre Hadida, University Lecturer in Strategy at Cambridge Judge Business School, argues that in the work environment we are not all creative equals. In some, creativity flourishes while others learn to suppress their individual creativity. Dr Hadida has been running creative business workshops with the advertising agency Saatchi & Saatchi, and believes that there are ways in which businesses can tap into the creative side of the brain and in so doing, double their workforces without doubling their costs!