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Parminder Vir, Media Consultant: Shifting paradigms

Themes: Guest speakers, Media, arts and culture

Parminder VirThe film industry is moving from a Hollywood dominated culture to a peer-to-peer environment as more emerging countries structure global partnerships. Parminder Vir OBE, Executive Producer and Media Consultant, believes this shift requires a re-think, especially by the West, of market entry strategies which take into account different cultures and different rhythms.