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Kevin Bishop, Michael Lyons and David Simoes-Brown: The emerging SSME agenda


Themes: Guest speakers, Marketing and strategy

Service innovationServices science has become one of the major areas of research into the nature of innovation within organisations and within national economies. Cambridge Judge Business School, in conjunction with IBM, a leading organisation at the vanguard of services science research, recently designed an elective on services sciences for its current MBA class. Key speakers Kevin Bishop, Vice President of Marketing & Communications for Northeast Europe at IBM, Michael Lyons, BT Group Chief Technology Office Manager, and David Simoes-Brown, Head of Open Innovation at NESTA, speak about the benefits of such courses, which provide a structured framework and the core skills necessary for developing innovative concepts.