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Rob Lees, Author: The winning edge for professional service firms


Themes: Guest speakers, Marketing and strategy

The winning edge for professional service firmsRob Lees, co-author of When Professionals Have to Lead and a member of the School’s “Programme for Excellence” faculty, describes the background to the launch of two new open programmes, The Law Firm Partner and The Professional Service Firm Partner. He highlights the programmes’ distinguishing features, in particular their unique blend of academic and practically based sessions which provide partners not only with an in-depth understanding of the concepts of PSF management and the partner role, but also with the skills to translate and apply those concepts in their daily working lives. And, he maintains, in the current economic environment, having partners with those skills will be decisive in determining which firms succeed in the next few years.