2010 cibam new desai

Professor Lord Meghnad Desai, LSE: Spotting the next crisis

19 August 2010

The article at a glance

Some are rich some are poor, some save others spend, but as one part of the global world grows and another shrinks …

Professor Lord Meghnad DesaiSome are rich some are poor, some save others spend, but as one part of the global world grows and another shrinks back the traditional power structures between the developed and the developing world are undergoing change and reconfiguration. What will the new world order look like, who will do well, and what changes are needed if companies are to survive and emerge stronger out of the recession? One thing’s for sure, “austerity” is the new buzz word and improved governance structures, better regulation and better value are needed if brands are to create trust and succeed. We report from the recent CIBAM Global Business Symposium on “The New World Order after the Crisis”.

It’s a case of not “if” but “when”. Crises and cycles are recurring events; every solution inevitably creates its own problems, says Professor Lord Meghnad Desai, Emeritus Professor of Economics, London School of Economics.

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