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If you can’t beat ’em, join ’em!


Themes: Globalisation and international business

Professor Peter WilliamsonShould British companies be thinking of ‘scaling up’ and working in partnership with Chinese companies? Peter Williamson, Honorary Professor of International Management at Cambridge Judge Business School, thinks so. By combining Britain’s technology and product design skills with the manufacturing skills that exist in China, we can produce products to access the developing mass markets around the world, he says.