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Professor Geert Hofstede: Neuro-databases: the software of the mind


Themes: Guest speakers, Organisational behaviour

Professor Geert HofstedeLong- and short-term orientation are largely determined by culture, says Professor Geert Hofstede, author of Culture and Organisation, currently in its third edition. China, with its long-term orientation, was bound to succeed, and other Eastern cultures will follow, he believes.