2010 podcast prabhu xiao rees future for the media

Qiang Xiao, Professor Jaideep Prabhu and Sir Martin Rees: What future for the media?

16 December 2010

The article at a glance

Not since Gutenburg invented the printing press in the 1450s has the world experienced such a defining shift in how people communicate …

What future for the media?Not since Gutenburg invented the printing press in the 1450s has the world experienced such a defining shift in how people communicate with one another. The first book to ever be printed was the Bible in Latin, and now six centuries later we can all be engaged in a never ending worldwide conversation via email, Twitter, blogging, and a host of other new media tools and so-called “social networks” such as Facebook and LinkedIn. But this huge ‘Global Digital Revolution’ has called into question the future of the print media, and will change the way public services are delivered and how all our democracies work. We report on a special CRASSH symposium (Centre for Research in the Arts, Social Sciences and Humanities) held at Cambridge Judge Business School to discuss these hot topics.

From civil society in China, to new emerging markets in India. Three academics discuss our digital futures: Qiang Xiao of China Digital Times, Professor Jaideep Prabhu of Cambridge Judge Business School, and Sir Martin Rees, President of the Royal Society.

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