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Total recall: will Toyota’s longer term growth suffer?


Themes: Marketing and strategy

Dr George OlcottMechanics and engineering are Toyota’s traditional strengths but now it finds itself in the eye of a storm. Toyota President Akio Toyoda has apologised for the recall of millions of cars across the world. Dr George Olcott, FME Teaching Fellow at Cambridge Judge Business School, says management can learn and move on into a new future if they identify and address the issues effectively now.