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Ginni Rometty, IBM: A system of systems


Themes: Guest speakers, Marketing and strategy

Alliances which link science and services, such as the Cambridge Service Alliance, of which IBM plays a core role, are critically important for the future explains Ginni Rometty, Senior Vice President and Group Executive of Sales, Marketing and Strategy at IBM. Everything is interconnected and to solve today’s inter-related problems such as food, transportation and energy, we need to widen our vision and ‘make the problem bigger’ and address the system of systems it sits within.