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China and the rise of the BRICS (CIBAM/WPP Distinguished Lecture & Panel)


Themes: Globalisation and international business, Guest speakers

Cambridge Judge Business School’s Centre for International Business & Management (CIBAM) and WPP held a Distinguished Lecture and Panel on ‘China and the Rise of the BRICs’, bringing together leading academics, businesspeople and analysts to discuss the strengths and weaknesses of the four emerging economies – Brazil, Russia, India and China – and to consider how the West can best compete or engage with them. They also launched WPP’s ‘Brandz Top 50 Most Valuable Chinese Brands’ whose collective worth is 280 billion dollars!

Speakers at the CIBAM/WPP Distinguished Lecture & Panel included Dr Christos Pitelis, Cristiana Pearson, Eduardo Tomiya, David Roth, Professor Peter Williamson, Professor Noreena Hertz, Professor Suma Athreye, Kirill Slavin, Dr Gabriel Palma, Will Galgey, Doreen Wang and Jonathan Garner.