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Yaver Abidi, Halcrow, and Fiona Capstick, Southwest One: Through thick and thin


Themes: Guest speakers, Marketing and strategy

As European economies bump along the bottom a new approach to manufacturing industries is helping to make businesses more successful in the longer term. Companies which have traditionally manufactured products are now branching out into the service sector. “The Servitisation of Manufacturing” is leading to new alliances and collaborations both in the private and public sector with lessons for all to learn.

Yaver Abidi, Managing Director of Halcrow, and Fiona Capstick, Chief Executive Officer of Southwest One, set out their case study approach for success in business through thick and thin.