2013 podcast mba edwards consumersnowdrivinggamesindustry

Consumers are now driving the games industry

25 February 2013

The article at a glance

Cambridge MBA alumnus Nick Edwards discusses the sweeping changes taking place in the $70 billion computer games industry as technology expands the …

Category: Podcasts

Nick EdwardsCambridge MBA alumnus Nick Edwards discusses the sweeping changes taking place in the $70 billion computer games industry as technology expands the market and changes the way studios interact with gamers.
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An interview with Conrad Chua, Head of Marketing and Admissions for the Cambridge MBA.