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Professor Christoph Loch, Cambridge Judge Business School: The importance of the worldwide role played by the automotive industry


Themes: Globalisation and international business

CIBAM’s 2013 Distinguished Lecture on the ‘Global Automotive Industry’ produced a very broad and encouraging international picture, with Britain well-positioned for success. A strong list of guests including academics whose areas of interest include the automotive sector took part alongside industry specialists.

Professor Christoph Loch, Director of Cambridge Judge Business School, talks about the importance of the worldwide role played by the automotive industry.