How technology has changed the game of creative production and consumption

Allègre Hadida hosted the Entertainment Master Class (EMC) at Cambridge Judge Business School earlier this year.

Founded in 2008, the EMC is now established at Cambridge Judge as a peer-to-peer executive training academy for the television industry, and aspires to be a “future lab” to foster entrepreneurship and innovation.

We asked how technology has changed the game of creative production and consumption in a series of three features:

Part 1: Write to live, live to write?

If content is free, what will creatives eat? In the first of our series looking at how technology has changed the game of creative production and consumption, we examine the impact of the e-book revolution on the economics of words. Read more

Part 2: YouTube, you profit?

YouTube has been one of the biggest game-changers in the media world in the last decade, but who’s emerging as the victor? In the second of a series of three articles we analyse the arm wrestle taking place between individuals and the big corporations. Read more

Part 3: Goliath takes up the slingshot

While creatives and corporates fight it out for control of production, one thing hasn’t changed – the audience always comes first. In the last in our series looking at how technology is changing creative production and consumption, we discover how independents are helping the big players stay in the game. Read more

Find out more

Read more about the Entertainment Master Class that took place in January 2014