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Cambridge News: Christoph Loch draws on integrative power of football at Cambridge United

Christoph Loch, Director at Cambridge Judge Business School, has recently been appointed to the board of Cambridge United football club. Reporter Aaron Mason met with Christoph to talk about sports business, leadership and the power of football. “Sports organisations are businesses with a twist, with a brutality of performance impact which very few other businesses face in the same raw fashion,” Christoph said.