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Cambridge TV: Indian innovation

Professor Jaideep Prabhu says UK can learn a lot from countries like India to innovative faster, better and cheaper. “There are a lot of opportunities for British firms that are entrepreneurial in this frugal way not only to meet Western demand but also the huge growth opportunities in African and Asian economies. This is a very exciting time for entrepreneurship and entrepreneurs in the UK,” he said.

Watch the video [cambridge-tv.co.uk]