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Tsinghua Business Review: Jugaad Innovation: India’s unique contribution to the world of business

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes about jugaad innovation, India’s “major contribution to the world of innovation and business mode generally.” The principle – to do more with less and innovate faster – could also be adapted in Western countries. “Learning about it and incorporating it into an organisation would not only help that organisation in its operations in India, but in other emerging countries as well as in more developed nations around the world,” Jaideep said. (print).