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BBC Radio Cambridgeshire: The Naked Scientists

Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge, talks about research that says freely available data like Facebook ‘likes’ can help advertisers tailor adds to target social media users. David says the information can be used to entice people to do a variety of things – like save money, live healthier lives, and buy more products.

Listen to the podcast [bbc.co.uk starts at 14m 55s]