skip to navigation skip to content

 

Cambridge Business Magazine: ‘Co-opetition’ rather than rivalry can enlarge a market

Aggressively pursuing the competition may not be the best answer, says Shaz Ansari, Professor of Strategy and Innovation at Cambridge Judge Business School. Businesses could benefit from working with their rivals as this can help to expand the whole industry, Ansari says.

Read the full article [edition.pagesuite-professional.co.uk]