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BBC Radio 4: Today

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, talks about frugal innovation and the role of technology. He mentions how M-Pesa started in Kenya and changed the banking system by allowing people without official bank accounts to transfer money via their mobile phones.

Listen to the podcast [bbc.co.uk listen from 21 mins 5 secs]