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Cambridge Alumni Magazine: Frugal innovation

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses the topic of frugal innovation – the concept that was born in India but is now widely accepted in the Western world. “I truly believe that we need this way of thinking in both the developing and the developed world, and I think we’re headed to a place where the two will meet in interesting, creative ways. The future’s bright: the future’s frugal,” Jaideep says.

Read the full article [cam.ac.uk]