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Computer Weekly: Introducing ‘focus and leverage’ – the value algorithm of the internet era

Dr Mark Thompson, University Senior Lecturer in Information Systems at Cambridge Judge Business School, says it’s important to understand the economics of mature internet technology when pitching a business idea or designing a new service. “The inescapable implication is that as the service designer, you need to understand that ‘the user need’ is only partly about listening to what users say is important to them. Equally important is a grasp of emerging, internet-based infrastructure and services, and of existing use cases for these.”

Read the full article [computerweekly.com]