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Financial Times: How upstarts drive progress at Honda

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses how CEOs can communicate a change in strategy. “Ideally, the CEOs message should set aspirational targets for the company – goals that give people something meaningful to aim for,” Jaideep said. “Leaders should choose a communication style that suits their personality and fits within the company’s culture.” (subscription)

Read the full article [ft.com]