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Hindustan Times: Hay Festival 2018

Around 600 writers, innovators and policy makers will be attending this year’s Hay Festival from 24 May to 3 June. Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, will discuss the idea of “jugaad” in a talk on Frugal Innovation: How to do Better With Less.

Read the full article [hindustantimes.com]