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Politics Home: Purpose vs Profit: Are they compatible in 21st century business?

A report co-authored at Cambridge Judge Business School explores why businesses are now more focused on purpose rather than pure profit. The report co-authored by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, and Charles Ebert, PhD candidate at the School, includes in-depth interviews with 14 big brands including Unilever and BT.

Read the full article [politicshome.com]