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Utah stories: Halting an avalanche of declining ad revenue for entertainment video

Matthew Wunderli, currently on the Cambridge Judge Launchpad run by the Entrepreneurship Centre, is developing a digital TV marketplace for creators and publishers to deliver content directly to their audience. “We’re past a living room box that dictates what we watch. Content providers need to adapt because the rate of adoption is changing. Massive disruption is coming in the TV market,” says Wunderli.

Read the full article [utahstories.com]