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China Daily: Chinese brands learn how to play the market

Peter Williamson, Honorary Professor of International Management at Cambridge Judge Business School, comments on how Chinese companies are adapting to changes when expanding to foreign markets. “In the past, Chinese companies tended to focus on product performance and price, but as they have gone abroad, they have realised it is difficult to compete overseas without a strong brand,” he said.

Read the full article [ chinadailyhk.com ]