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Marketing News: Effectively use temporary marketing organisations

A study co-authored by Dr Allègre Hadida, University Senior Lecturer in Strategy at Cambridge Judge Business School, looked on how companies can best harness temporary marketing organisations. The study identified three different forms of temporary organisations – stand-alone, hybrid and fully embedded – in order to provide a conceptual operational framework. The study says temporary marketing organisations can increase organisational agility and drive results in a short period of time.

Read the full article [ ama.org ]