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Marketing and strategy

 

Picture perfect?

When Kodak filed for bankruptcy protection in 2012, one man was not surprised. Dr Kamal Munir explains how he predicted the companies’ problems …

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Don’t fight a giant

Large corporates often devour smaller firms to enter new markets. However, the temptation for incumbents to mimic these giant should be resisted, …

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Body beautiful

Ben Barry, PhD Candidate at Cambridge Judge Business School and Founder of Ben Barry Models, has conducted new research into the global …

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Facing down Facebook

Dr Omar Merlo, a University Lecturer in Marketing and Strategy at Cambridge Judge Business School, says Facebook and other new media tools …

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Creative management

We are all born creative; however, Dr Allègre Hadida, University Lecturer in Strategy at Cambridge Judge Business School, argues that in the …

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Don’t cut the budget

Cambridge Judge Business School’s Dr Eden Yin, University Senior Lecturer in Marketing, and Dr Omar Merlo, Fellow in Marketing, discuss the importance of marketing and …

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A brave new world

In today’s fast moving technological world, successful companies will be those brave enough to invest in start-ups and create their own competitors. …

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