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Brains and machines

Elisabetta Osta, Managing Director for Information, Insights and Innovation at Barclays and a Visiting Fellow in Marketing at Cambridge Judge, talks about …

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The art of persuasion

“Small changes can spark big influence,” claims the marketing and persuasion expert Bob Cialdini, who recently gave a seminar at Cambridge Judge …

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My mentor: Rupert Pick

One of Hot Pickle’s pop-up shops. Rupert Pick Cambridge MBA (2008) alumnus, and co-founder of marketing agency Hot Pickle talks about how …

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